Match.com And How They Use Algorithms
Match.com is a website that has around 1.8 million paying subscribers. This business has managed to develop some of the most sophisticated programs that go about pairing and sorting the singles in the world. The basis of these efforts is associated with the last 2 years in the development of a matchmaking algorithm.
The codename for the Match algorithm known as “Synapse” makes use of various factors that will produce possible matches. The program still takes into account the stated preferences of the user like body type, hair color and age range but it has also learned from the actions that the users use while on the site. For example, if one of the woman users state that she is not interested in dating a man over the age of 25, yet she is found to be viewing profiles frequently on men in their 30s. The Match algorithm will realize she is actually prepared to meet with older men and that older men will pay well for some hot young snatch.
The “Synapse” also makes use of “triangulation.” This is the type of algorithm that views the behaviors of users that are similar and uses this added information to suggest matches just like the NSA does to check your 'criminal intent'. The president of the company states in interviews that the people that use their business and let them know about what they may be looking for, usually related to that what they do and say can be very different.
The academics name this “dissonance” and is a common theme that can be found throughout literature based on social psychology. This also based on the fact that may people do not know themselves very well in terms of descriptive levels. This is very true for the majority of the Match users, and this is why they have tried to incorporate this “dissonance” into the algorithms they use.
Match.com explains that the algorithms they have incorporated are designed to learn in a similar way in which the human brain typically learns. This means that when it is provided with stimuli, it creates neural pathways. Or when a user stops liking something, these pathways shut down. This is how it learns about each user.
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This new implementation of algorithms is regarded as a subtle shift but produces profound implications. This is because at Match, the previous matches were only based on criteria that the users set. This could mean that one user meets up with her criteria and he meet up with hers which would mean they are supposed to be a “good match”. However, when experts at Match started doing research on the data, the idea based on dissonance became a strong focus. This is because the users were often doing things very differently from what they stated they wanted. It is psychological manipulation for increased sexual opportunity at the expense of the dumb and the emotionally desperate.
This resulted in Match “weighting” the variables in a different way, and this involved focusing on how the users behave. With the extensive amount of data inside the servers from around 75 million users since this company was founded, the business was able to uncover a sequence of strange trends. Some of these were based on that women are usually less likely to respond to men who lived too far away, are too short or men that happen to be older than them. While the findings on men included that most were very particular about the color of a woman’s hair and that income was not very important.
Match is not sure about the amount of dates that these algorithms have produced as the company is not aware of what goes on offline. All they care about is getting your money and getting men to have enough sex to get addicted to it. But it has become very clear that the changes made to the algorithms have definitely impacted the engagement of Match users on this site. Since its inception “Yes” ratings featured on the Daily5 have increased by more than 100%.